Conclusion
The Destiny story is not an isolated one. There are hundreds and hundreds of stories out there just like this one.The best marketers in the world tell really good stories.
The best marketers in the world also incorporate anticipation into their efforts.
The best marketers in the world
open up their doors and let their customer base in. They invite
them to the party, they engage with them in conversation and they
see and appreciate who they are and the value that they provide
(not just monetary value).
The best marketers load up their
tool belt with all sorts of "tricks of the trade" and some tricks
that go outside the trade. Ideas and theories deeply rooted in
psychology and science.
Now that you've read this
story, you may be feeling inspired to tell your own
stories.
You may be ready to take a
different approach to your marketing - one that feels more in
alignment with who you are. Before we wrap up this love story,
let's recap the various stages in the marketing and storytelling
process so that you can begin to replicate it for your company /
product / service or creation.