WHEN I WAS SIX YEARS OLD, MY DAD HANDED ME A COMMODORE
64 + THUS BLEW MY ENTIRE WORLD WIDE OPEN.
It wasn't long after that I was running a company from our
tiny bungalow, complete with a
red-velvet-lined-cassette-tape-case-turned-briefcase, doling out
"work assignments" to anyone who would do them.
At sixteen I formulated my first serious business idea, in
which I'd pass out flyers offering my computer skills to local
businesses, but it was thwarted by the invitation to work at my
uncle's ice cream factory. Ice cream trumped word processing back
then (actually, it still does.)
This pattern continued throughout my college years + the
moment I broke free of the institutional walls, I started my first
company at the ripe age of twenty-one.
AS MOST ENTREPRENEURS DO, I SUFFER FROM SHINY OBJECT
SYNDROME WITH A SIDE DOSE OF CYCLICAL EVOLUTIONARY
SYNDROME.
Translation: a condition whereby I reinvent myself every few
years. I am not quite as glamorous as Cher but I feel as though
we've had as many farewell tours so I like to think that we'd be
good friends given the chance.
The one constant that remained through all of these makeovers
was my innate desire to remain passionate, vulnerable, open, honest
+ courageous. The ultimate cocktail for a life well-lived.
THE IDEA OF VULNERABILITY, TRANSPARENCY, HONESTY AND
OPENNESS IS AT THE EPICENTER OF WHY I DO WHAT I DO.
This is regardless of whether what I'm doing involves video
games, supporting other entrepreneurs, speaking, writing, chilling
with friends, on my weekly father-daughter date with my dad, making
videos or hanging out with my daughter.
It's everything, really.
I wrote Destiny: A Love Story About a Video Game,
Marketing & Storytelling because when I learned
of the story behind the release of a video game that I truly love,
I was inspired. And, I hope that it inspires you as well. I hope it
inspires you to think differently about the stories you're telling
and how you approach marketing for your business.
xo