Just as digital business necessitates organizations to be highly agile and become masters of how they rapidly design, develop, deploy, manage and continually evolve their digital services, the same dynamic approach will be needed in terms of finding, selecting and co-innovating with appropriate digital partners for ecosystem business models.

Organizations will need to move from a static set of business partners for R&D to be able to dynamically pull in new partners for co-innovation. This will initially require manual, human effort to identify potential partners and open lines of communication, but over time we may start to see more innovation software vendors providing this kind of functionality beyond today's matchmaking.