As mentioned in the previous task, the goal of this step is to define an initial target market that is narrow enough that we can both identify and address it.

The more specific you can be about who you are targeting - not just the type of person, but details about "that type of person" - the easier it will be to evaluate ways to target them.

Every business / industry is different, so it can seem a bit tricky at first. If you already have customers, try to find common traits about them. Here are some things to consider:

• Their industry
  
• Their role (CEO, Marketing, etc...)
  
• Their age group
  
• Where they live
  
• Their interest(s)
  
• Their sex
  

Enter as much information as you can in the attached spreadsheet.