The essence of being a startup is doing more with less, and your growth and survival depends on you doing one thing better than anyone else. Dividing your time between customer support, product development, sales, operations, expansion, partnerships, negotiating with suppliers, increasing margins, and social media causes paralysis, wasted time, mediocre results, and ultimately a failed venture.

If you have an operational product that solves a problem, your number one goal should be to become an expert in customer acquisition. Everything else should be a very distant second.

In this section we'll work on connecting with and converting your target market into users.