By now you should have achieved three key milestones on your way to growing your startup:

1. Developed an understanding of where you are (current state) and the quality of your "car" and its engine (self-assessment)
2. Understand the landscape (market analysis)
3. Created a clear vision of the destination (your goal)

Congratulations. You're more prepared for your "roadtrip" than 90% of startups!

In this section we'll evaluate all the roads we can take to get to our destination. While working through this section, always keep your stretch goal in mind. The last thing you want to do is fill time with "busy work" or work on plans that don't move you forward quickly.