Brainstorm all the possible ways that you can reach your target customers.

Include all of the "hangouts" from the list you made on the "Target Market" spreadsheet and all other possible mediums or methods to reach them. Some popular ones you may want to include are:

• Direct email
  
• Direct mail
  
• Phone call
  
• Set up a webinar / seminar
  
• Invite to a party
  
• Social media web sites (actually list the ones they're active on)
  
• Newspaper / trade publication ads
  
• Newsletters (email or physical)
  

For now just make a list of all possible channels no matter how crazy they seem (see the pro tip on brainstorming).

Once you've completed your list, enter them in the first column of the spreadsheet attached.