'Circular Economy' or a 'Cradle-to-Cradle' based economy is an economy that shares business models based on the 17 SDG's while focussing on reusing, recycling, CO2-footprint reduction, environment protection, and general empathy.

Dr. Porket on the circular process says "Even though being fully circular and sustainable is not possible for most business models, we aim to make our products and processes as sustainable and as circular as possible:

• We only work with materials of the highest quality in order to ensure the longest life cycles and lowest maintenance and service demand. Resulting in saving up to almost 90% of the total costs of ownership compared to filter-based alternatives.
• By using our solution water cleaning requires less energy, clients can save up to 85% of energy use and costs.
• All the materials used will be fully recyclable.
• We might be able to provide sharp numbers on circularity in maybe 3 years."