Enbridge Gas Distribution Inc. values the role of Contractors in bringing Enbridge's energy efficiency offers to our customers. When promoting Enbridge offers, it is important Contractors understand how and when to reference Enbridge and the consequences for misuse of the Enbridge name or trademarks.
All draft creative, outbound calling and door-to-door script, online or promotional use of the Enbridge Gas Distribution Inc. name or trademarks, or reference to Enbridge energy efficiency offers in any form requires written approval from an Enbridge Sales Channel Consultant prior to publishing or distribution.
DO: Start discussing your promotional ideas with your Sales Channel Consultant as soon as possible to streamline the Enbridge approval process. In almost all cases, your Sales Channel Consultant will provide the necessary written approval of promotional or marketing ideas and draft materials within 6 business days.
DO: Reference Enbridge energy efficiency programs in promotional materials (non-addressed direct mail, print and online advertisements, event materials, etc.).
References must use the proper Enbridge Gas Distribution Inc. legal name and be printed in the same font size and style as the body text. Examples of appropriate use include:
| Enbridge name | Enbridge program | Enbridge website referral |
|---|---|---|
| "You may be able to take advantage of special incentive offers from Enbridge Gas Distribution Inc." | "You may be eligible to receive up to $5,000 back from Enbridge Gas Distribution Inc. by participating in their Home Energy Conservation Program " | "For more information on current energy efficiency incentives from Enbridge Gas Distribution Inc., visit www.enbridgesmartsavings.com." |
DO: Provide your Sales Channel Consultant with a link or copy of your approved, finalized marketing and promotional materials.
DO NOT: Reproduce, copy or import the Enbridge logo or swirl in your promotional or marketing materials.
DO NOT: Represent yourself as an employee, partner or subsidiary of Enbridge Gas Distribution. This applies to door-to-door sales, telemarketing and all promotional materials.
DO NOT: Give homeowners the impression they have pre-qualified for Enbridge Gas Distribution Inc. incentives or are guaranteed any financial rebate from Enbridge.