"The world would be a better place. I think the money has to be the issue - or rather the driver. I think the "new generation" of Greentech companies needs to find an economical incentive for the customers in order to get a circular economy. Too often it's based on guilt and/or costs. Sustainable life will come automatically if there is a financial incentive."

Therefore my general advice amongst start-ups would be that they don't focus too much on getting funding instead of building a proper business case and letting the product fund you."