Etsy online marketplace could have been an average giant online store, but it's not. Etsy app, website development, and UI features make an experience from the shopping much more captivating.

Close your eyes and imagine Etsy's website or app. What do you see? No matter you're a buyer or seller. Burnt orange logo, embarrassment of riches, and lovely illustrated characters accompanying every step.

And if its UX features are already widespread as lots of developers create sites like Etsy, its design makes it an exceptional marketplace platform. If you've ever been inside an Etsy shop, you know what we mean. Let's uncover the secret to the success of Etsy website illustrations and the underlying logic in this case study.