- Create original, unique and funny contents:
You should always be creative to deliver the top-notch contents. The highest-quality contents will strike a mark into the customer's mind and make them remember about your business all the time. Also, creative and funny contents are the most effective types to drive engagement.
- Make the Human-to-human connection:
Marketing is all about making the human-to-human connection: get to know your audience, understand and share their thought with them, create conversations with similarity, and tell them stories. Also, aiming to the right targets always bring the most excellent returns.
- Shift your content to videos:
The trend in 2019 for Facebook is Videos. With increasing numbers of Facebook Videos and video viewers, you might want to invest your resource to videos. Ad Break also has been recently released last year, it monetizes on your own video content. Like Ryan Reynolds's video here, has created massive engagement, super creative and excellent effect on promotion Aviation gin and Laughing Man coffee.
- Upgrade your photo:
Visual contents are better in transmitting than text-only ones. Thus, investing in photo creating is another great way to create engagement, such as creating eye-contact or direct the attention to something important (slogan, CTA, etc.)
- Try new post types such as Stories
Stories is a new post type from Facebook, and it focuses on mobile users. Most of them are pictures or short videos, you will be free to create content without struggles with text-only posts. Also, new post types and ad types are less competitive than the previous one.