This question addresses value / principle 3 (Ethical Product/Service Offer). The goods/services that your enterprise offers represent an ethical statement about your priorities. Answering this question helps you to articulate the value (and capital) you will create by producing (or retailing) your products/services. Identify the value created for each stakeholder (not just users) so that the value propositions you write into your FairShares Canvass address the goals/needs of founder, labour, user and investor members. In short, given your enterprise's overall purpose, what products and services will enable you to achieve it? Are your product/services offers consistent with your purpose?