4) Who are your primary (and secondary) stakeholders?

Once you have identified these groups,1 you can configure the ownership and governance systems accordingly so that wealth and power is shared between them (see 'Four Legal Identities'). You can also work on systems for a multi-stakeholder democracy in which each stakeholder can moderate the influence of other stakeholders and maintain democratic control over capital they have contributed and created. In distinguishing primary stakeholders (e.g. founders, labour, user and investors) from secondary stakeholders (i.e. community, environment, region, nation), you can develop communication systems and social auditing processes that enable your primary and secondary stakeholders to interact and influence each other. Instead of devising systems for 'divide and rule' you can create strategies 'convening and collaborating'.

This question addresses both value and principle 1 (Wealth and Power Sharing) and 5 (Social Democratic Control). Before you can share wealth and power, you need to identify primary stakeholders. Who will provide entrepreneurial energy (by establishing the enterprise)? Who will make the products/services (i.e. provide the labour)? Who will consume or purchase the products/services (i.e. become users)? How will you find or reach your users? How will you enable them to influence your product/service offers? Lastly, who will support and finance the enterprise (investors / supporters)?