Legal identities and FairShares branding

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If a qualifying contribution is set only for Labour membership, the enterprise is branded as an employee- owned enterprise, worker coop, labour partnership or labour association depending on the law of incorporation. If there is a qualifying contribution only for User membership, the enterprise is branded as a user-owned enterprise, user coop, user partnership or user association. If both qualifying contributions are set, then the prefix 'solidarity' can be used (e.g. solidarity coop) to indicate that both producers and consumers will co-own / co-manage the enterprise. The figure above provides a summary of way legal choices feed into the branding of FairShares enterprises.