• Increase consumer knowledge and awareness of home performance and the role of windows and doors within that.

• Clarify and communicate what home performance is, what assistance may be available from utilities, what is entailed in a quality job, and what types of issues can be expected to arise and how they can be dealt with.

• Educate consumers about basic building science and how a home functions.

• Help build consumer confidence in the home performance industry with respect to finding a quality contractor, and knowing what to expect from them.

• Make homeowners aware of what can go wrong if they choose an inexperienced or underqualified contractor.

• Support market transformation, not market disruption.

• Establish long-term incentives to drive consumer demand rather than short-term product rebates.

• Target financial supports mid-market.

• Allow a longer time for customers to take up a program offer.