Manufacturers & Brands
Making recycled the new norm: exploring socio-cultural barriers
- Increase customer engagement by implementing take-back and/or repair schemes.
- Take-back garments once consumers no longer want to use them and partner with collectors, recyclers and mills to high-value recycle these garments.
- Partner with or consult experienced players in textile collection to develop and implement these schemes.
- Communicate relevant information on environmental, social and ethical performance of materials, products and processes to inform consumers' purchasing intentions.
- Avoid financial incentives in take-back schemes that incentivise increased consumption.
- Uptake recycled content firstly focused on quantity of products, to later focus on increasing the quantity of recycled content per product.
- Set your own or align to industry-wide targets and commitments to close the textiles loop.
- Retrain internal teams on circularity, its potential and current limitations.
- Communicate your targets and goals to consumers and engage them in personal goal setting to translate purchasing intentions into changed purchasing behaviour.
- Optimise collection methods and inform citizens on how to dispose of textiles (Regional)
- Assess current textiles strategies to ensure the right incentives are created (Regional)
- Set targets for textiles reuse and recycling (National)
- Procure recycled content in own materials and disseminate lessons learnt. (Regional, National, European)
- Inform consumers on the advantages of recycled content through campaigns. (National, European)
- Define terminologies and methodologies for the assessment of used textiles flows. (European)
- Assess the flows and impact of used textiles within own territory. (Regional, National, European)
- Define a regional strategy towards a circular economy for textiles. (Regional, National, European)
Creating new materials from post-consumer textiles: overcoming physical barriers
- Design garments that are durable (according to material health guidelines) and can be recycled (today or in the near future).
- Avoid the presence of materials that cannot currently be handled appropriately at their end-of-use.
- Facilitate and/or lead value chain collaboration, partner with collectors, recyclers and mills.
- Assess the necessary requirements of the recycled PCT in your products and communicate to recyclers which certifications and/or standards cover these requirements.
- Invest in further research into the actual impacts of recycled textiles including but not limited to chemical composition, environmental footprint, labour conditions.
- Build trusted relationships with partners and suppliers, while establishing clear agreements and expectations on the material supplied.
- Implement Design Guidelines. (European)
- Map infrastructure requirements to process PCT. (National)
- Establish end-of-waste criteria for sorted textiles. (European)
- Enforce REACH Directive. (National)
- Assess the implications of REACH for recycled content. (European)
- Define testing procedures for recycled content. (European)
- Assess use and limitations of standards for recycled content. (European)
- Invest in the development of traceability solutions. (National, European)
- Lead the adoption of traceability solutions in the industry. (European)
Making recycling a sound business choice: reducing economic barriers
- Invest and/or participate in development and scaling of recycling technologies by partnering with recyclers.
- Assess the potential to use your own textile waste from production together with PCT to reduce costs and manage resources more efficiently.
- Conduct a long-term assessment of material pricing that takes into consideration the valuation of natural capital, resource scarcity and price fluctuations.
- Increase market offer of recycled content in final products, to reduce pricing due to scale.
- Invest in the development and scalability of recycling technologies. (National, European)
- Invest in the development and scalability of hardware removal technologies. (National, European)
- Assess the potential of sheltered workshops for hardware removal. (Regional)
- Support the establishment of the required infrastructure through innovation grants. (National, European)
- Source materials with recycled content through Green Public Procurement. (Regional, National, European)
- Establish EPR to ensure affordability of infrastructure. (National)
- Investigate potential VAT changes to allow for price parity of recycled content with virgin alternatives. (National, European)