Do you know your customer? Seriously, do you really know your customer?

If the answer is no, don't worry. It's pretty rare for businesses - especially when they are launching a new product - to truly understand who their customers are and how they operate.

All too often, companies are focused on sales and designing a product they think their customers need and don't spend enough time finding out who their customers are and what they really want.

Products are made for people. Who are you building for?

Determining your target audience will be much easier after you understand your customer's pains (the problems that they experience) and how to cure that pain as effectively as possible.

In this online workshop, you'll identify your assumptions about your customers and create a clear picture of their needs and goals with a customer persona.