At this point you'll need to identify metrics that reveal whether or not your product is delivering value to your customers.

Turn data into action.

More data is always a good thing... Isn't It? Most companies would think more data means more information, which leads to more sound business decisions. Or, more data means we'll be able to shape a product to succeed faster.

Unfortunately, this is not always true.

Not all data is helpful. Some of it can be deceiving because it can make us believe we have answers when in reality we do not. However, if you can focus on the right data, the data that helps you make decisions, everything else in your business gets easier.

Whenever you start tracking a metric, ask yourself if it helps you take action and make decisions. If not, ditch it.

It should come as no surprise that best-in-class companies are three times more likely than their peers to use key performance indicators to measure their new product development projects on a monthly basis.

In this online workshop, you'll identify product metrics that reveal whether your product is delivering value to your customers. The goal is to Measure your traction and be able to communicate it to teammates, mentors, and investors.