Eric Ries, the creator of the 'Lean Startup' methodology, reminds us that pivots imply keeping one foot firmly in place as you shift the other in a new direction.

When used in relation to creating your product, a pivot refers to a shift in strategy - and describes the indirect path that most products take to find the right customer, value proposition, and positioning in the market.

Pivoting isn't a bad thing. In fact, Lean Startup Methodology defines a pivot as: "a structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth."

The pivot is often driven by specific customer feedback. Taking that into consideration, it is often useful to think about new product development as a continuous process to deliver value to your specific set of customers.

By being open and willing to pivot, but not lose your overall vision, you will be able to quickly adapt to your customers and market conditions, and maximize your chances for success.

In this online workshop, you'll focus your team around a vision and know when to change. You'll do this by identifying your company's purpose and the values that you will never pivot away from.