Here you are going to brainstorm about the things that excite your team, and make your company tick.

Think of adjectives and phrases that describe your company:

• What's your company like?
• How would somebody describe the atmosphere of your company to a friend?

Alternatively, if you are just starting your business, you are going to be thinking of how you want the company to be like, or who you think you are as a person.

Examples of these adjectives are:

• Quirky
• Warm and friendly
• Intense