To see the organization as having a life of its own, with a purpose of its own, is based on trust in the abundance of life and the ability to distance yourself from your ego:

Collective purpose

• We view the organization as having a soul, a creative impulse and purpose of its own.
• We try to listen in to where the organization wants to go and beware of forcing direction onto it.

Individual purpose

• We have a duty to ourselves and to the organization to inquire into our personal sense of calling to see if and how it resonates with the organization's purpose.
• We try to imbue our roles with our souls, not our egos.

Planning the future

• Trying to predict the future is futile. We make forecasts only when a specific decision requires us to do so.
• Everything will unfold with more grace if we stop trying to control and instead choose to simply sense and respond.

Profit

• In the long run, there are no trade-offs between purpose and profits. If we focus on purpose (cause), the profit (effect) will follow.