Did you notice that your tactical how-to guides earned 3x more shares than your blog posts, or that content including pictures of puppies performed better than photos of cats? Maybe your recipe guides outperformed your cooking tool reviews. Look at each strategic bucket, and slice it a few ways to determine where to focus your energies in your next content iterations.

How did your ideas mature "in the wild"? In what way did they fit into the user journey that you are attempting to create? Did what you learned help you understand anything about why your customers might be interested in what you have to say?

Armed with this information, tweak your efforts to build upon your best-performing content. These insights can inform your next content push or advertising campaign.

Remember, to make the most out of your content marketing:

• Circulate your content widely in channels where your audience is found
• Connect content elements to each other with strategic prompts, placements, links, and copy
• Reuse your content over time in a number of different applications; don't be afraid to utilize great material again
• Study which pieces and themes resonate most with your audience (Which inspire the most engagement? Highest completion rate?)
• Build upon initial ideas by creating more content informed by what you've learned