If you're running paid ads with a conversion goal, confirm that your ads are actually driving conversions. A tool like Accomplice can track activity and tie ads directly to conversions. If certain messages or audiences aren't driving conversions, turn off those ads. Funnel budget to ads that are driving the conversions you seek.

Through audience optimization, marketers can limit audiences who do not respond to their messages. Advertisers do not need to waste spend on audiences who are not interested and will not become interested. This process increases ROI and provides valuable data on what messaging generates the best response.

Technology can take your budget and reallocate it based on the goal you select to help you reach your goal faster and more efficiently.

Remember, though: no matter how good the optimization technology is, the outcomes are only ever as good as the inputs provided. You'll need to develop quality creative messaging and relevant audience groups, not to mention a viable business to back up your marketing.