Harness website analytics data to improve your site's ability to convert visitors into customers.

Use a heat map tool like Crazy Egg or Hotjar to see how users interact with your website. What do they click on most? What sections do they ignore?

These insights will help you design your website to maximize its effectiveness.

Also, make sure to do the following for a stellar website:

• State what your company does in clear, concise language. If a user can't figure out what you do in a few seconds, you risk losing their attention forever.
• Focus on value, not features. How can you improve your customer's life? What value do you bring them? Can you help them do better at their job? Feel more confident? Impress their friends or colleagues? Make someone else happy? These emotional triggers can be much more powerful than more static, technical features.
• Show, not tell. Reveal your amazing product through graphics and less text if you can. It's much more powerful to see something in action than to hear a canned description of it.
  
  • Make sure there's alternate text to ensure solid SEO or provide a way of contextualizing other content if your nifty images and videos don't load
• Boost your cred. Do you have high-profile customers? Ask if you can use their logos. Have you earned some good press stories? Show which publications have featured you. Even better - get a testimonial from a happy client. Social proof is essential here.
• Consider every device. Ensure your site loads and is optimized for all of the different devices a site visitor much use to access the site. Given the how common mobile and tablet traffic is for many sites, providing a beautifully responsive site (or at least a mobile-optimized version of your site) is a critical step toward making your message available.