1. Implement the right analytics and measurement tools
2. Develop your brand voice & personality
3. Build a strong content marketing program
4. Experiment with acquisition channels - then test, measure, and repeat
5. Fine tune your content and acquisition strategy
6. Ramp up acquisition channels and iterate based on the story your analytics tell

When developing your digital marketing strategy and tech ecosystem, remember to do everything for a reason that aligns with your business goals.

Always start there. When considering a new technology or channel investment, think through how it will help you move customers through each stage - awareness, conversion, and retention. What value can you provide? If you maintain a customer-first mindset, much of your digital marketing efforts will come naturally to support your audience where they spend time and what they would like to receive from your brand.

Do the research and testing necessary to understand when customers interact with your brand, and how they do over time. Invest in the proper tools to discover why they take the actions that they do, not the ones that you feel you "have to have." A culture of experimentation is crucial.

Once you take a bird's eye view to how your digital marketing properties fit together, with just a bit of distance, you will begin to understand the story your data and users are telling you. Then, seize this opportunity. You too can grow your business with digital marketing by creating valuable content and studying its impact.

Let's get going.