Customers use Yelp to discover local businesses and make decisions. Last month, more than 100 million people used Yelp to find local businesses.

You don't have to be a Yelp expert to realize, that's a lot of potential customers!

Before we get into how to create and optimize your restaurant's Yelp profile, let's take a look at a restaurant that is already crushing it on Yelp:

Phat Philly San Francisco - Yelp Profile

You'll notice a few things that help this restaurant stand out on Yelp. First of all, they have a ton of reviews. At the time of writing, they've pulled in almost 800 reviews. With that many reviews, it is extremely likely that a potential customer would find their ranking trustworthy.

The second thing I want you to notice is the completeness of their profile. Their website and menu links are filled out, there are an abundance of photos, and all of Yelp's restaurant details are completed. You can even click the "About This Business" tab to get more information about Phat Philly and a personal message from the owner.

Lastly, look at the negative reviews of this restaurant. As far as I can see, every single one of them is followed up with a heartfelt response from the owner. I don't know how your restaurant evaluates customer service, but I guarantee customers are looking at this restaurant's dedication to alleviating unhappy customers and it makes them want to give this restaurant a try even more!