You've got your list ready to go,
so it's time to create your first campaign. From your Dashboard or
Campaigns tab, click the Create A Campaign button. Choose the type
of campaign you'd like to create. For this guide, we'll be working
with the Regular Ol' Campaign. Select the list to which you'll be
sending this campaign. To send to a segment of a list, click Send
to Segment, and add your conditions. Then proceed to the Setup
step. You'll have the options to name your campaign, set up a
subject line, from name reply-to email and personalize your "To:"
field with *|MERGETAGS|*. You'll also find your options for
tracking, authentication, analytics tracking, and social
Now that you're ready to start working on your content, click
Design at the bottom of the page when you're
Select a template type to begin designing your content. If you
set up and save your own templates, they'll live under My
Templates. If you're providing your own code, choose the
Code Your Own or Import options.
We're going to use the Drag & Drop
Once you choose your template, you'll remain in the
Design step of the campaign-builder process.
You'll add content and images in the content editor in this step.
Click show style editor to set your design and style options.
Once you've selected the Drag & Drop
Editor, choose one of the available template layouts or
select a previously created campaign to get started. We offer the
following basic layouts:
- 1 Column Layout
- 1:2 Column Layout
- 2 Column Layout
- 2:1 Column Layout
- Left Sidebar Layout
- Right Sidebar Layout
When viewing your previously created Drag & Drop
campaigns, use the heart icon to save it as a favorite. From that
point, when choosing a layout from your list of campaigns you'll be
able to select from your list of favorites as well as our layouts
and your previous campaigns.
Drag and drop content blocks into your layout to customize the
look and feel of your campaign. There are several different content
blocks you can mix and match to create a completely unique look for
- Boxed Text
- Image Group
- Image Card
- Bottom Caption
- Left Caption
- Right Caption
- Social Follow
- Social Share
If you're creating an RSS-Driven Campaign you'll also see the
option for content blocks that allow you to add an RSS Header and
RSS Items to your campaign.
You can edit and style the content for specific content blocks
using the Content, Style, and Settings tabs in the block
We've added some handy keyboard shortcuts to make editing your
ESC Save and close editor, hide preview.
- CTRL + 1 Toggle Preview mode.
- CTRL + 2 Send a test email.
- CTRL + 3 Push to MailChimp Mobile.
- CTRL + ? Show/Hide hotkeys cheatsheet.
Use the ⌘ (Mac) or Ctrl (Windows) key on your keyboard for
- ⌘ + Z Undo
- ⌘ + Y Redo
- ⌘ + L Add Link
- ⌘ + B Bold selected text
- ⌘ + U Underline selected text
- ⌘ + I Italicize selected text
In each content block you can add and format text, upload
images, link to files, and further tailor the layout for maximum
flexibility and personalization using the editor toolbar.
After you've added the content, the blocks can be dragged
vertically or horizontally within the template to mix up the layout
and the design. Click the arrows in the upper left-hand corner to
drag the block up, down, or sideways as needed.
The Design tab is also where you style the
campaign with colors and other details to make your campaign stand
out to readers.
The Page, Header, Body, Columns, and
Footer options allow you to adjust colors,
borders, text options, and links for the different sections of your
campaign. Once you're satisfied with the styles you've picked,
click Save to apply your
Mobile Styles take
the design you created and optimize the layout for mobile devices.
You can use the mobile options to tweak font styles and improve the
mobile experience of your campaign.
Preview and test your
You can take a quick peek at your campaign-in-progress by
hovering over the Preview
& Test button at the top of the page and selecting
Enter Preview Mode. In this view click
on the View Live Merge Info button to see your
Merge Tags in action. Once you're finished checking out your web
preview you can return to the editor by clicking the X in the top
of the screen, selecting Exit Preview Mode from
the Preview & Test button, or using the escape
key on your keyboard.
We recommend sending yourself some test emails in addition to
viewing the web preview. The Send a Test Email
option under the Preview & Test drop down is
the easiest way to initiate a test email. Web based previews
provide a solid overview of what a campaign will look like, but
individual email clientquirks are best found through test
You can also test Merge Tags by sending your campaign to a
test list. When you send tests using the Send a Test
Email option, the Merge Tags aren't fully live because
we're not pulling any data from your list. When you send to a live
list (even if it's a test live list) we can activate the Merge
Vist MailChimp's Knowledge Base for more tips on adding and