An SSL Certificate protects your data, affirms your identity, improves your search engine ranking, and provides security to your visitors.
The core function of an SSL certificate is to protect server-client communication. On installing SSL, every bit of information is encrypted, meaning the data is locked and can only be unlocked by the intended recipient (browser or server) as no one else can have the key to open it. While dealing with sensitive data such as IDs, passwords, and credit card numbers, SSL certificates help you protect your data against hackers.
The second primary task of an SSL certificate is to provide authentication to a website. Identity verification is one of the most important aspects as far as web security is concerned.
Domain verification makes sure that no imposter creates a fake website pretending to be yours. In technical terms, this is called Phishing. SSL helps users find your real website, saves them from fraud, and enhances your reputation.
To promote a safer web browsing experience, Google has started to flag all websites which do not have an SSL/TLS Certificate installed. If anyone fails to comply with this rule, all the popular web browsers used around the globe like Google Chrome & Firefox Mozilla will punish them by giving a warning message of 'Not Secure' on the URL bar.
Apart from encryption and authentication, SSL certificates are vital from a customer trust point of view. The easy to identify signs inform the users that the data they send will be secured. Once your visitors know that you're a legitimate entity, they're far more likely to do business with you or even revisit your site.
SSL Certificates are provided FREE with your Rebel Managed WordPress package, and should install themselves automatically. If your site is not secured automatically with a free Lets Encrypt certificate, please contact Rebel customer support for assistance.