The business operator is stuck in "people dependent" thinking vs "system dependent" thinking. When sales are low they look to hire the best sales person instead of building the best sales system. When something goes wrong they tend to point to the people who are at fault, rather than the system.

They look for the savior that will come and make everything perfect without them having to do the work of building a great business.

As a business owner you wear a dozen hats, and finding the "perfect salesperson" is like searching for a unicorn. They're expensive, hard to find, and if they leave, your sales pipeline dries up faster than a puddle in the desert.

There's a better way.

Instead of chasing the single superstar, build a sales system. As a business owner you must become a creator. It's about creating a machine that consistently generates leads, nurtures prospects, and closes deals - regardless of who's operating it. A machine that can be operated by an ordinary person. One that produces the same result whether your business is 100x bigger. That operates without anyone interfering on your time.

Why a System Beats a Superstar:

• Scalability: A system can be replicated and refined. Train new reps quickly and ensure consistent performance across your team.
• Repeatability: Take the guesswork out of sales. A system outlines clear steps and processes, leading to predictable results.
• Adaptability: Markets and customer needs change. A system can be adjusted to always keep you ahead of the curve.

Imagine this:

Instead of micromanaging a team or praying your top salesperson hits their quota, you have a system humming in the background, churning out leads and closing deals. Your team becomes the operators, not the architects, of your sales engine.

Benefits of a Sales System:

• Reduced Costs: Stop throwing money at "perfect" salespeople. Invest in building and optimizing your system instead.
• Predictable Revenue: Forecast sales with confidence. A system provides data and insights to guide your growth strategy.
• Improved Efficiency: Streamlined workflows and standardized actions eliminate wasted time and effort.
• Data-Driven Decisions: Make informed choices about your sales strategy based on real data collected through your system.

Building a system isn't a one-time project. It's an ongoing process of refinement and optimization. It's not just for sales either, it's for service and lead generation and all other functions I mentioned above.

But it's an investment that pays off with consistent, predictable growth.