Distill Your Startup Down To A Meme
A meme is "an idea, behavior or style that spreads from person to person within a culture."
So before you spend lots of time and effort
in trying to spread your startup - make sure it's something simple
and attractive enough that it can spread as frictionless as
possible between people in a group.
Boil down your startup to its most basic essence - and that
will make it memorable. Some startups like Reddit tie that simple
idea to an iconic mascot; others like instagram have a simple icon
that simply stands out from the rest.
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