Make sure your site follows this funnel and that you're keeping these steps in mind as we build user acquisition campaigns in the upcoming steps (you should keep optimizing this funnel through many tests over time!)

Acquisition - People come to your site after they've heard about you through press, blogs, word of mouth, and other acquisition channels.

Activation - If people like what they see on your homepage or other landing page, they'll become users by either creating an account, signing up for a newsletter, or some other form of activation.

Retention - Users come back to the site through emails reminders and stay active through product features they encounter while they're back on the site.

Referral - Active users refer others through viral product features and other incentives.

Revenue - You monetize active users through advertising, lead generation offers, subscription, or business development.