Blogger and press sites are typically always on the look out for stories and love hearing from startups like yours - as long as you aren't writing to the top tier publications and their busy managing editors.

A great way to easily identify a bunch of high profile blogs in a your niche industry is:

• Go to Alltop.com
• Search for a generic term related to your taget audience or product (I put in 'photo')
• Pick the right category
• Visit each and every one of those sites and make note of the reporter's names, the founder's name and the name of the blog/site
• Add this information to the spreadsheet attached to the last task
• Email everyone with a personalized email at the same time with your press kit
• Be ready to follow up