
Guides.co makes it easy to create and publish informative
content from various sources for higher engagement, lead nurturing,
and customer retention. Here are some of the key features and
benefits that make Guides.co unique:
- Live, multimedia content: Guides combine text,
images, videos, and more in one place so you can use any
combination of media to communicate your message. And because all
the content is online, you can update it all in "real-time".
Everyone with access to the Guide will also be notified that they
have access to the latest version.
- Short, "snackable" content: Rather than
writing long-form content, guides are a compilation of short pieces
of content so users can easily click to key pieces of information
rather than reading from start to finish (which is how people
consume content now).
- Personalized, interactive experience: Unlike
PDFs, each reader has their own "personal" copy of the guide and
can bookmark items, mark them as completed, and ask the author
questions - right within context of consuming the guide.
- Detailed information on engagement: When
someone downloads your content, you have no visibility on if they
have read it, which sections they spent the most time on, or if
they shared your content with colleagues or friends. Guides.co
provides heat maps, sentiment analysis, and detailed reader
information providing you with the tools you need to qualify leads
and improve content over time.
- Integration with marketing tools: Guides.co
integrates with leading CRM and email marketing tools, so you're
not adding another tool you have to consolidate in your marketing
reports.