Includes people like:

NEEDS

• Sales (revenue)
• More exposure ("be everywhere")
• Grow Mailing List
• secondary/passive stream of revenue

CHALLENGES

• Creating engaging content quickly
• Distribution
• Brand awareness
• Technically simple solution that does what they need

TRENDS

• Courses
• Ebooks
• Thought leadership
• Growing mailing list

OUR VALUE

• Community & engagement
• Audience/lead generation
• Analytics
• Mobile first

COMPETITORS

• uDemy
• Fedora
• Acadamy theme for Wordpress
• WooCommerce
• Skillshare
• PDFs
• blog posts
• unique websites

FOCUS

• entrepreneurs
• thought leaders
• new age marketers/authors (Jay Baer)