Includes people like:
- Jason Faber

NEEDS

• Customer Retention/Loyalty (88%)
• Engagement (88%)
• Brand Awareness (87%)
• Sales (77%)
• Customer Evangelism (69%)
• Lead Generation (69%)
• Lead Nurturing (61%)
• Upsell/Cross-sell (50%)

CHALLENGES

• Measuring content effectiveness (51%)
• Producing engaging content (50%)
• Lack of budget (46%)
• Producing engaging content consistently (44%)
• Producing a variety of content (40%)
• "Only 23% of B2C Content marketers are successful at measuring ROI"
• "51% say measuring content effectiveness is a challenge, compared to 36% last year"
• "finding trained content marketing professionals this year (32%) compared to last year (10%)

TRENDS

• "The use of blogs dropped from 72% last year to 67% this year; the biggest increase in tactic usage has been for branded content tools (37 to 47%)"
• Average target 4 audiences
• Want to learn more about:
  • Content marketing strategy
  • Email Marketing
  • Lead Generation/nurturing
  • Optimizing Content
  • Personalization
  • Sales
  • Social Media
  • Video
  • Visual Story Telling

OUR VALUE

COMPETITORS

• uberflip
• PDFs
• uDemy
• slideshare

FOCUS

• marketing, advertising communications, PR, management
• corporate management, ownership
• content creation management

CURRENT EFFORTS

• Better converting visitors on website (65%)
• Creating more engaging/higher quality-content (62%)
• Becoming better story tellers (61%)
• Optimizing Content (61%)
• Organizing Website Content (61%)
• In the next 12 months: better mobile strategy (38%), marketing automation/ lead nurturing (38%), and measuring content marketing ROI (37%)