| Activity | Description | When | Who |
| Landing Page | Create a content marketing landing page | 12/03 | Scott M. |
| Email Lists | Generate an email list of content marketers from Linkedin | 12/05 | Franco |
| Email Messaging | Define 3 messages to send | 12/05 | Franco |
| Partner Marketing | Define program | 12/04 | Scott |
| Build Guide | Develop content marketing guide | 12/11 | Josh |
| Guest Blogging | Define where to blog Define messaging |
12/05 | Franco |
| Social | Determine plan for Linkedin | 12/05 | Franco |
| Ads | Determine ad plan for Linkedin | 12/05 | Franco |
| Partnerships | Determine partnership programs | TBD | |
| PR | Define PR plan | TBD |