Market Validation

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Given our hybrid model of Software as a Service (SaaS) and publishing platform, plus the longer format of guides, our usage metrics are much higher than most content platforms (like Medium, Facebook, etc..):

  • 8.4 pages per session (5.36 for non-registered users)
  • 18:22 average session (8:52 for non-registered users)
  • 15% bounce rate

We also have experience working with many types of organizations and of all sizes:

Type Examples
Corporations Philips Medical, Entrust, Microsoft, Enbridge, BC Hydro, Fortis BC, PCL / Ellis Don, Cowater-Sogema
Associations Canadian Real Estate Association (CREA), the North American Insulation Manufacturers ( NAIMA), the Canadian Home Builders' Association (CHBA)
Government Natural Resources Canada (NRCan), National Research Centre (NRC), Efficiency Alberta, Ontario Government, City of Ottawa, City of Houston
Services Ottawa Police Services, 800 fire departments worldwide
Franchises Hat Creek Burger, No Baked, Jamaica restaurant chain, Free Form Fitness, Alloy
Non-Profits Clean Air Partnership, Embed Project, Green Bronx Machine