Each individuals' assistant is proactive, deeply personalized, goal-oriented, and context-aware based on the users' preferences, activity, knowledge / skills, aspirations, and social / professional connections.

Through user settings, and continual interaction, each individuals' assistant learns about the person's individual circumstances, background, interests, knowledge and skills, goals, and aspirations to co-develop actionable goals ("missions"). Based on this evolving information, the assistant recommends (free and paid) content subscriptions from the Guides Library that is used to "upgrade" the assistants' knowledge base and is used to provide a personalized plan to help the person achieve their goals (complete their missions). The user can also upload their own content to help train their assistant.

The assistant uses leading AI technology to develop the personalized plans which are deeply personalized with the person's personal information, augmented with curated, trusted content, and tailored based on the context, learning preferences, and, if applicable, social / professional coordination.

The users' personal information is obfuscated from the AI technology to safeguard their privacy.

While the assistant's purpose is to help the individual achieve their goals, the assistant also monitors the person's general wellbeing, providing assistance when possible.

In achieving their goals, the individual will learn and develop new skills. While this sounds obvious, this is a revolutionary approach to learning and development, making it a byproduct of achievement rather than a distinct activity or goal.