Vision
Our vision is a world where everyone has access to knowledge to pursue personal fulfillment and meaningfully contribute at work and in their communities.

Purpose
It's our calling to make knowledge matter, and our mission is to empower every person and organization in the world to create, collect, update, and share up-to-date, practical, and trusted guides on topics that matter.

5-Year Goal
Our 5 year goal is to positively impact 1 billion lives through a sustainable, purpose-driven organization that provides meaningful work and fair compensation for thousands of people around the world.

Objectives

To achieve our goals we need to:

• Raise capital to fund growth
• Implement new legal, governance, profit-sharing, and operations models;
• Grow to 200 million active users and 50 million organizations;
• Partner with national and international impact organizations; and
• Implement a measurement methodology for UN Sustainable Development Goals;