With platforms, the fundamental rules of strategy change. Strategy shifts from controlling to orchestrating resources; from optimizing internal processes to facilitating external interactions; and from increasing customer value to maximizing the value of the ecosystem.

The failure to transition to a new approach explains the precarious situation that traditional businesses find themselves in. For traditional firms, the writing is on the wall: learn the new rules of strategy for a platform world, or begin planning your exit.

In an interactive Harvard Business Review webinar, Marshall Van Alstyne, a major contributor to the theory of network effects, will discuss how platforms are transforming strategy, and why scale now triumphs differentiation.

Source: https://hbr.org/webinar/2016/04/how-platform-busin...