Now that you've presented your qualifications, it's time to communicate more about yourself in the form of a cover letter. Style and form of the letter are your choice, but here are some recommended areas to cover:

• Share your personality: The cover letter is a great opportunity to share who you are with the hiring manager. You can use this to make an impression, but also to demonstrate if you are a good culture fit for the agency.
• Connect to the position: Demonstrate how the skills you listed in your resume connect with the requirements of the job. Give context to how you will meet and exceed the expectations of the agency.
• Constraints or considerations: It's helpful to tell the hiring manager any important details, such as when you're able to start or if you would need to re-locate. Providing these details early on are helpful in the hiring decision.
• Call to action: Be sure to sell yourself convincing and ask to be moved onto the next step. Confidence is an important quality in any candidate, and you should be sure to demonstrate your own.