This is supposed to be an interactive guide. If you have a speech coming up, make a note. Make more notes on how you can use the tips in each section of this guide.

Don't have anything coming up? That's fine too. Use this speech exercise as you read the guide:

Develop a 10-minute presentation designed to convince young adults that your city or town is a great place to live and work. Address the most important things a new arrival needs to know. Focus on providing information over selling. (Optional: Use PowerPoint or similar to help you make your case.)