As an entrepreneur you're creating things that improves the lives of your users/clients, that's why you decided to create your company. But one important thing once you've created your product is to explain to everyone why they should use it. In order to find the perfect message you'll need to have a look around and capture ideas from others.

In the GTD workflow it is called the Ubiquitous Capture , in other words the ability to capture ideas, informations and thoughts.

The key to creation is the ability to capture inspiration.