If you plan to become a freelance photographer, chances are you
already have the necessary photography skills and editing programs
(i.e. Photoshop) to produce good work. Now, how do you make people pay for what you
produce? With photography, there are many different
routes you could pursue, and by no means should you stick to just
one.
- The first step is to build your online portfolio. Before
someone hires you for a gig, they will want to see the sort of work
you produce and make sure it fits with their vision. These photos
can simply be ones you took independently, but try to get others to
comment on and review your work. The website that houses your
portfolio should be professional and feature a wide range of your
work. You should also draw attention to relevant work you've done
in the past. The most effective personal photography websites tend
to be minimalistic with as little text as possible and numerous
high resolution photos to peruse. Example: The Photography Website of Brooklyn Artist, Joanne
Leah. Here is a screenshot of Joanne Leah's Website:
The fact that Joanne keeps it simple with a dark background and
only barebones information, truly draws the eyes into the image and
keeps viewers wanting to see more. Joanne happens to be an art
photographer, but similar rules apply to those who want to
freelance. You could include some of your rates as well (don't know
what to charge? search around the Internet for going prices, or ask
colleagues). Once you have your portfolio up, create social media
pages (Facebook, Twitter, Pinterest, LinkedIn, etc.) that link back
to your site to further promote your work. You want to create a
following among friends and acquaintances. One way to do this is to
connect with others photographers and businesses over Twitter
("tweet" at them to introduce yourself).
- Stock photos. Yes, someone like you actually takes those photos
and gets paid for doing so. One place to start is the website
Society6. While not
exactly a stock photo website, Society6 allows you to upload
artwork and photos, for which you determine the price. Customers
can then choose to use your image, whether for art prints or
perhaps a shower curtain. Society6 takes care of the work and you
retain the rights to your image, while making a profit. Warning: it
takes a LOT of effort to get something like this off the ground to
the point of being profitable. Some others websites to consider are
covered here on this
business blog. (Beware: there are many.)
- Actively search for freelance photo jobs. Sometimes you will
have to do a little more investigative work to find what's out
there. Local and community newspapers are a great place to start as
they often cannot afford to have a full-time staff photographer,
and rely on people like you, which helps you build your portfolio.
(You might even get to attend some exciting events!) Likewise, you
can also approach media sources and offer your services. Look to
get on board with websites that rely heavily on original work. You
can also search for other freelance jobs on websites like JournalismJobs.com, and nearly
every site listed in the "best resources" section. Ask your former
colleagues where they're finding work. Once you build a
relationship with your "employer," you will likely be asked to do
more work in the future or continue working on an ongoing basis.
It's essential to build a solid network, so always be timely and
professional in your work.
- Offer your services to friends and acquaintances for weddings,
engagement/bridal/baby showers, children's birthday parties and
more to get off the ground. Try to get in touch with an
organization that might need a regular photographer (i.e. a concert
house). Consider even starting with volunteer work. Nearly every
professional photographer starts off with weddings and portraiture.
This is a natural launching point for those who wish to freelance
as well. Offer better prices than competitors (at first! don't sell
yourself short!) but have a sampling of images ready to show
clients. You could also post your services on websites like
Craigslist. Submit to local contests to gain more recognition.
- Put together a book! If you're more of an artistic
photographer, look to collaborate with a small press or even
self-publish to get your work into book format. You could even look
into starting an online/print journal that may someday bring in a
profit. Otherwise you could submit your work to similar such
journals to get your name out there. Give out a certain number of
complimentary copies wherever you get published. Please
leave more advice below!