If you're at this step, you believe that you don't need to pivot, that you have validated your hypothesis and have product/market fit.

And so now, there are 4 phases to this process:

• Phase 1: Get Ready To Sell - You want to activate/acquire customers; build a high fidelity MVP; develop sales; create a roadmap for the product.
• Phase 2: Get Out Of The Building - Get out and sell. Get users and customers.
• Phase 3: Develop Positioning - This should be done in parallel with phase 2, but you'll want to ask you customers to explain your product to you in their own words and start to leverage that as part of your corporate and product positioning.
• Phase 4: Verify Or Repeat - This is when you find out if you are ready to scale marketing and sales spending or if you need to revisit some of your initial assumptions or MVP.