Customer pains need to be understood in order for your MVP and value proposition to be successful. But customer pains comes in many varieties that you need to understand. Here are some potential pains you might not have identified, but are very viable:

• Does your product or service produce savings for the customer?
• Does your product or service fix or replace an inadequate or bad solution?
• Do your customers feel better or happier than those who use your competitor's solution?
• Does your product or service remove friction or challenges?
• Does your product or service have social benefits (networking or stature in the case of Facebook or LinkedIn)?