Customer gains also need to be understood in order for your MVP and value proposition to be successful. What are the exact benefits the customer expects, desires or is surprised about? Here are some potential gains you might not have identified:

• What makes your customers happy? Is it a free product, savings in cost or time, saving effort?
• Do you provide better outcomes? Better results? More or less of a specific output?
• Does your product or service exceed current solutions? Are there more features? Better performance? A superior quality?
• Does your product or service make their lives or jobs easier?
• Does it create any positive consequences? Generate more sales?