There are a few types of revenue models you can use as an
example for your revenue streams:
- Asset Sale - sale of the ownership right to a
physical product (example: buying a car)
- Usage Fee - fee is proportional to the usage
of service (example: cellphone service or database hosting)
- Subscription Fee - fee for a continuous access
to a service (example: SaaS products)
- Renting - fee for a temporary access to a good
or service (example: renting a car)
- Licensing - fee for use of some Intellectual
Property (IP) (example: software)
- Intermediation Fee - often found in
marketplaces of various types, a fee for bringing together two or
more parties involved in a transaction (example: online marketplace
sites like Airbnb)
- Advertising - fee paid by brands and companies
to get in front of potential customers (example: Google,
Facebook)
Each revenue stream may different pricing tactics. Once you've
figured out the revenue stream, there are two types of pricing:
Fixed pricing and dynamic pricing.
Fixed pricing is based on 3 elements:
- the cost of production + a set markup
- value priced (based on customer segment or features)
- volume priced
Dynamic pricing is based on 3 elements:
- negotiation
- yield management (best example are seats on a plane closer to
take off)
- real-time markets (auctions or marketplaces with time sensitive
goods)