Keep these key questions in mind as you and your startup are choosing your revenue model and pricing tactics:

• What are my customers paying for?
• What capacity do my customers have to pay?
• How will you package your product? (not limited to the physical packaging, but what features will be included)

As for the market type, consider these critical questions:

• What's the market size and estimates of the market share?
• How many can your channel sell?
• How much will this channel cost?
• How many customer activations?
• How much will cost to acquire a new customer and what will be their lifetime value?